hard sell

,hard `sell noun singular
1. ) any method of selling in which someone tries very hard to persuade customers to buy something
─ compare SOFT SELL
2. ) AMERICAN a situation in which you have difficulty selling something or persuading someone to change their opinion about an idea:
We're trying to convince the public that the drug war is ineffective, but it's a very hard sell.
a ) a product that is difficult to sell, or an idea that is difficult to persuade people to accept

Usage of the words and phrases in modern English. 2013.

Look at other dictionaries:

  • hard sell — ˌhard ˈsell noun [singular] MARKETING 1. something that is difficult to sell or make popular: • Cheap solar panels could be the answer to the power shortage, but they are proving to be a hard sell. 2. when someone uses a lot of pressure to get… …   Financial and business terms

  • hard´-sell´er — hard sell, Informal. 1. forceful and aggressive sales techniques; high pressure salesmanship: »A company chairman…started a conference of big businessmen with a warning against overusing the hard sell (Observer). 2. a difficult task of persuasion …   Useful english dictionary

  • hard sell — n [singular] 1.) a way of selling something in which there is a lot of pressure on you to buy ≠ ↑soft sell 2.) AmE if an idea is a hard sell, it is difficult to get people to accept it …   Dictionary of contemporary English

  • hard sell — ☆ hard sell n. high pressure salesmanship hard sell adj …   English World dictionary

  • hard sell — hard′ sell′ n. bus a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell). • Etymology: 1950–55, amer …   From formal English to slang

  • hard sell — If someone puts a lot of pressure on you to do or buy something, they are hard selling it …   The small dictionary of idiomes

  • hard sell — ► NOUN ▪ a policy or technique of aggressive selling or advertising …   English terms dictionary

  • hard sell — noun forceful and insistent advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : aggressive high pressure selling or salesmanship often used with the everyone had keyed himself up to the hard sell Business Week compare soft sell * * * …   Useful english dictionary

  • hard-sell — /hahrd sel /, v., hard sold, hard selling, adj. v.t., v.i. 1. to sell or advertise (something) in a forceful and insistent way: to hard sell new car models to reluctant buyers. 2. to convince (someone) in a forceful and insistent way: to hard… …   Useful english dictionary

  • hard sell — {n.}, {informal} A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to soft sell . * /Your hard sell turns off a lot of people; try the soft sell… …   Dictionary of American idioms

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